Vaishali K
Marketing Professional
Project & Program Manager
Posts by admin
Product Marketing
December 8, 2015

The old view of, “telling and selling” no longer exists. It is all about “Satisfying Customer Needs Profitably

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Communication Essentials
November 28, 2015

Irrespective of your professional domain, it is crucial to maintain a healthy relationship

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August 27, 2015

Have you ever wanted to expand your knowledge in the world of accounting software?

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Connected Manufacturing
June 10, 2015

“There is a vital importance of people, who are always at the center of your culture, processes and in 

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Measuring Marketing Campaigns

Without reporting the results any job is always half-done. Same applies to marketing field. 

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Cisco | 2007 – 2013
June 6, 2015

Cisco Networking Academy Marketing Communications

Duration: 6 Years (2007-2013)

Role: Marketing Program Manager

Cisco communicates with Academies around the world to inform, engage and inspire Instructors, Students and Other Important roles around the world.


Performed trend analysis to reduce the cost of product communication by $30,000/year

Successful planning and execution of the project, ‘Instructor Professional Development Training Resources.’

Improved efficiency of team and reduced cost by 20% through planned processes & training documentation

Reduced IT operational costs by 50%, and improved communication systems.


Managed the content for twelve different post-login sites for the Cisco Networking Academy

Socialized upcoming events, news, updates, and important info to Instructors, Students and larger community

Managed the Cisco Networking Academy Post Login Website content in 8 different languages which included: Success Stories, White Papers, Banners, Email Templates, Signage, Letterheads, Logos, Color Palates, and others

Streamlined workflows for the team and reduced cost by 20% through training and new process re-engineering

Planned and implemented communication solutions in Cisco NetSpace by implementing agile process

Managed Facebook site for Cisco Networking academy having 750K active subscribers

Additional Information

Curricula Updates

Voucher Promotions

Learning Assessment Tools Updates


Webinars, Invites etc.


 External Marketing CommunicationsTargeted audience




Academy Roles


 Internal Marketing Communications

Cisco Networking Academy Post-Login Website Content Management

Marketing Co-laterals in eight different Languages (Success Stories, White Papers, Banners, Email

Templates, Signage, Letterheads, Logos, Color Palates, Presentations Materials etc.)

Resources for the Online Course Assessments

Online Course Materials (At-A-Glance, Datasheets, and Curriculum Materials)


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Adobe Systems  | 2014 – 2015
June 6, 2015

Creative Cloud Corporate Marketing Team

Duration: 11 Months (2014 – 2015)

Role: Relationship Program Manager

Greatest work can happen anywhere with Adobe Creative Cloud. With new, connected Creative Cloud apps and services, you have all the tools and assets you need to create amazing work across desktop and mobile devices. There are plans for everyone, including students, photographers, and small and medium business.


 Adobe MAX Communication


 Winback Lapsed Member Communication


 Team Renewal Communications


 Monthly Digest

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Search Engine Optimization
June 4, 2015

If you’re serious about SEO, you should be committed to spending 12 months and $36,000 to $60,000 to start your SEO

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Online Marketing Strategies
June 4, 2015

Marketers are aware that their customers and prospects are savvier, more social and this has changed how they make their

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Strategic Project Execution
June 2, 2015

47% of unsuccessful projects fail to meet goals due to poor requirements management.

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