Vaishali K
Marketing Professional
Project & Program Manager
Finishing metal working on horizontal surface grinder machine
June 10, 2015
Connected Manufacturing

“There is a vital importance of people, who are always at the center of your culture, processes and in everything you do in your business.”

This fact has never changed. In the past two decades, latest technology trends have impacted every aspect of our life and has become important consideration when you make business decisions.

3 key stats about technology usage in the US –

  • 98% of Americans own a mobile device, 40% of these are smartphones

(Source: Google mobile blog 2012)

  • 95% of Americans use cloud services in their consumer lives

(Source: Wakefield Citrix Cloud Survey 2012)

  • US users spent 121 billion mins – >230k yrs – on social media in a single month

(Source: Nielsen social media report, cited in NBC News)

These stats may not surprise you at all. They clearly show that, people are flexible and are eager to adopt and implement new technology. What could be the factors leading to such ease in adoption?

I believe the answer lies in the solution which could cater to the following needs:

  • Technology that is easy to use and can be understood by everyone
  • Cost effective solutions
  • Multiple methods of Communications
  • Information retrieval
  • Simplified communications with transparency and clarity
  • Knowledge sharing
  • Feel Valued
  • Feel Motivated
  • Feel Inclusive

…..Many more reasons

Let us analyze how the manufacturing industry deals with this paradigm shift in adopting the new technology and incorporating it with their traditional business model.

A manufacturer with the desire to grow his business often thinks – “Though I have a tangible product and a constant stream of net income which suffices my customers and myself, I need to start thinking towards long term growth of my business.”


In the manufacturing industry, there are several internal operational business functions like marketing, sales, finance, R&D, manufacturing units, procurement, customer service, etc. Until now all these functions worked in silos. An extremely long chain of communication ensued to get any new change or development to be implemented. Connecting these different functions to be able to communicate and collaborate leading to improved productivity and reduced operational processes is now a critical need of all manufacturing firms.

Manufacturing companies are also required to collaborate globally with suppliers, partners and customers. It is not only about what you do for your business to deliver the products. In the upstream there is also suppliers’ supplier and in the downstream customers’ customer. People are working across different geographies performing very critical business functions and wish to stay connected and be able to communicate with anyone, anywhere, anytime and on any device.

Google Apps for Business is a cloud based productivity suite which lets you be more productive with less burden on operational costs by enabling you to be a connected manufacturer to communicate and collaborate with anyone, anywhere, anytime and on any device.


Google Mail for business is a flagship product (, which helps you maintain brand identity with enhanced security on your business messaging.

Work collaboratively on the cloud based Google Drive to research and keep up-to-date on trends in manufacturing technology, including the latest developments in information technology (IT), data management, automation, digital tools, catalogs, maintenance manuals, and addressing other needs.

Sales and marketing teams can collaborate on trends and perform analysis of customer needs and wants, researching manufacturing software and competitor’s products, and also author best practices, and case studies about companies and executives who are at competitive advantage in the market.

There are many more things you can do with Google Apps for Business. Manage your contacts, calendar, and collaborate using Gtalk and Google Hangout, integrate apps from Google marketplace to perform other functions like CRM, managing expenses, email marketing etc.

Many manufacturing firms have implemented Google Apps for Business for better results through Connected Manufacturing.

As you try to think about your business critical needs, and learn more about the Google Apps, you will soon realize that this is the right technology to improve operational efficiency resulting in reduced costs and improved profitability. There is so much value addition leading to customer satisfaction and value creation.

Based on your industrial experience please add more thoughts regarding how Google Apps can help manufacturing industry to stay more connected.

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